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La Pajita

Published By: acarrasco

Published On: 21 January, 2022

Curso de Coctelería y Destilados

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Open Call

From the 20th of July to the 14th of September, companies will be able to present their projects through the official application form. To complete and submit the application form, one of the members of the startup must sign up on this platform using his or her personal details.

Selection Process

September - October: Expert evaluators will review each application to select the startups that fit best in terms of sector, readiness level, and potential to disrupt the industry.

Jury Day

October 2021: Up to 20 startups will be invited to an online event to showcase their products and compete to enter the next stage.

Bootcamp Training

November 2021: Up to 10 startups will be invited to attend the bootcamp training, an immersive and intensive two week-long learning experience.

Mentor match-making

November 2021: Up to 5 startups will be paired with carefully selected experts to help them during the acceleration program.

Delocalized acceleration program

December 2021 - May 2022: During 6 months, the final selected startups will receive the support of ISDI and Toyota throughout the whole program.

Demo Day

May 2022: An end of program event where the accelerated startups will pitch in front of top Investors, Toyota and ISDI executives and media

MOBILITY FOR ALL

To ensure nobody is left behind we are developing inclusive solutions to provide any means of moving to anyone, anywhere, we are calling for Start-ups with innovative micro mobility assistance solutions that improve the lives of less abled people

CARBON NEUTRAL

To go Beyond Zero we need solutions to reverse the CO2 gap and reach Carbon Neutral society. To achieve this, carbon capture & re-use is required, that’s why we are calling for start-ups innovating in the area of carbon capture, utilisation (chemicals, fuels, minerals) and storage techniques

CIRCULAR ECONOMY OF PLASTICS

To help solve societal concerns on plastic waste Toyota Motor Europe would like to promote initiatives to reduce virgin material use and increase circular economy solutions in order to achieve this goal we are calling for startups innovating & developing solutions to repair, reuse and recycle plastic materials & components for circular business models

LIFE CYCLE FOOTPRINT ECOSYSTEM

It is essential for individuals to become more aware of the climate impact of products throughout the life cycle and product suppliers need more efficient and accurate assessment tools. In this vertical we are looking for Start-ups who are creating Life Cycle Assessment tools helping product suppliers deliver accurate and up to date solutions for customers to become more aware of their footprint and daily product choices

Taller	Nombre de taller	Duración
Taller 1 - Presencial	Introducción al Programa Acelera Startups y Negocio en la era Digital	2h
Taller 2 - Presencial	Análisis estratégico del mercado e identificación de oportunidades de	3h
Taller 3 - Presencial	Poniendo al usuario / cliente en el centro	4h
Taller 4 - Presencial	De las ideas al Negocio - Business Model Canvas	3.5h
Taller 5 - Presencial	Lean Startup - Identificación de hipótesis del Modelo de Negocio	3h
Taller 6 - Presencial	Lean Startup II - Diseño de Experimentos y Métricas	3h
Taller 7 - Virtual	Objetivos Estratégicos y Equipo	3h
Taller 8 - Presencial	Plan de Marketing	4h
Taller 9 - Presencial	Branding y upper funnel	4h
Taller 10 - Presencial	Conversión y fidelización	4h
Taller 11 y 12 - Presencial	El rol de la tecnologías disruptivas en la escalabilidad de tu startup	9.5h
Taller 13 - Virtual	Plan de Operaciones	4h
Taller 14 - Presencial	Plan Financiero y Legal	3h
Taller 15 - Presencial	Financiación: fondos públicos, business angels y VCs.	2h
Taller 16 - Presencial	Preparación del pitch y storytelling	2h
Total horas		54 Horas

Sesion	Tema	Duración
1	Introducción	2 horas
2	El usuario/cliente en el centro	2 horas
3	Modela de Negocio	2 horas
4	Objetivos Estratégicos y Plan de Marketing	2 horas
5	Estrategia Go To Market	2 horas
6	Fidelización	2 horas
7	Operaciones	2 horas
8	Plan Financiero	2 horas
9	Pitch	2 horas
10	Plan de Aceleración	2 horas
Total		20 Horas

Asesoramiento Especifico	Contenido	Duración
1.- Financiación e inversión	Análisis del perfil de financiación. Herramientas básicas de captación de fondos. Planes de acceso a oportunidades de financiación	4 horas
2.- Growth	Incrementar la tracción para resultar atractivos a inversores. Generación de nuevos productos/servicios. Estrategia comercial.	4 horas
3.- Comunicación y Marketing	Revisar la estrategia de comunicación online y offline. Definición/revisión del Plan de Marketing. Ejecución de acciones de Marketing y comunicación.	4 horas
4.- Revisión de aspectos legales	Marca y propiedad intelectual. GDPR. Pacto de socios. Otros documentos legales básicos.	4 horas
5.- UX/UI	Design Strategy: investigación, prototipado, testing y diseño.	4 horas
6.- Uso de Tecnologías disruptivas	Roadmap Tecnológico. Acompañamiento en incorporación de nueva tecnología. Vigilancia tecnológica.	4 horas
7.- Estrategia del Dato	Identificación y categorización de datos: Arquitectura y Administración de datos: Data Governance y Plan de acción Plan de Talento. Estrategia de atracción. selección y retención de talento. Definición la Cultura de la compañía. Definición del plan de Internacionalización. Oportunidades. Riesgos. Ayudas y Costes	4 horas
8.- Marketing Automation	Estrategia de Automatización Herramientas de Marketing Automation. Escalabilidad de la función de Marketing Análisis de canales, Estrategia de creación de contenidos.	4 horas
9.- Investigación Primaria de mercado	Identificar las necesidades de investigación y validación de la startup. Plan de Investigación. Estrategias Logísticas, Distribución integrada. Tecnología y automatización de procesos.	4 horas
10.- Ecommerce y Logística	Estrategias Logísticas. Distribución integrada. Tecnología y automatización de procesos.	4 horas

Sesión	Modalidad	Descripción
Networking 1	Presencial	Innovación abierta en Madrid: Retos de los principales agentes empresariales en Madrid y herramientas de colaboración entre
Networking 2	Online	Emprendimiento en Madrid: Presentación de la estrategia de crecimiento RIS3 y herramientas de aceleración regional.
Networking 3	Presencial	Demo Day: Speed Dating en colaboración con otras entidades colaboradoras a nivel regional.
Networking 4	Online	Emprendiendo en Europa: Fondos Next Gen EU. Organismos europeos de Aceleración.
Networking 5	Presencial	Investors Day: Presentación de las startups ante inversores y corporaciones.

Sesión	Modalidad	Descripción
Evento 1	Presencial	Innovación abierta en Galicia: Retos de los principales agentes tecnológicos y de Corporaciones en relación con la Inteligencia Artificial, Supercomputación y BlockchainEncuentro con Xes Galicia (ente público)
Evento 2	Online	Emprendimiento en Galicia: Encuentro con Xes Galicia, IGAPE y Cluster TIC de Galicia.
Evento 3	Presencial	Demo Day: Speed Dating en colaboración con otras entidades colaboradoras a nivel regional.
Evento 4	Online	Emprendiendo en Europa: Fondos Next Gen EU. Organismos europeos de Aceleración.
Evento 5	Presencial	Investors Day: Presentación de las startups ante inversores con la presencia de Encuentro con el Kibo Ventures.

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